It’s October, and there’s no better time to talk about Christmas than now.
Do you smell Christmas? No, not figuratively. I mean literally. Do you wake up and smell Christmas — like how you would smell Turkey?
First of all, of all Mùdùn Múdùns in the world, this is the crème de la crème of Mùdùn Múdùn. Nothing beats it. And if you’ve never smelt Christmas or haven’t in years, I hope this is the year you do. You deserve some Mùdùn Múdùn.
Christmas has the most beautiful brand. If Christmas was a company, it would be the most profitable the world has ever seen. The best movies, the best songs, the best books? All of them are about Christmas.
Heck! Christmas is the best time to find love.
But you see the Smell?!
That Christmas smell? It marks the beginning of Christmas, and keeps you in a nostalgia loop, as you anticipate the next Christmas. It’s a perfect experience.
I live in Ibadan, Nigeria and my local Church happens to be behind a restaurant that’s branded like it’s a regular eatery but sells overpriced food. Aside from this, their Egg Fried Rice only lasts 2 seconds before it starts to spoil, but that’s not the point of this piece.
Every time I go to church, there are wafts and wafts of fried chicken aroma that drift into the compound. And you don’t want to be hungry on days like this.
Unfortunately, I have been hungry on several days like this.
Oh, they’re sneaky.
Disney World also does this. The Pirates of the Caribbean section smells like Pirates because they put Bromine in the water, the Ye Olde Christmas Shoppe (whatever that is) smells like Cinnamone, and the whole place smells like popcorn, because they’re out to finish your money.
Smell is powerful, and it’s directly linked to your subconscious. In therapy, your sense of smell may be all you need for a breakthrough. It can trigger memories and help you process your emotions in amazing ways. (But you won’t know, since you have refused to try therapy).
Businesses can literally automate responsive action if they maximize the use of a great smell.
It’s why I woke up this morning, took a deep breath, and knew immediately to play Santa Baby (Eartha Kitt’s version, and Eartha Kitt’s version alone forever)
I just knew what I had to do.
Anyway, I type all this to say you might think this is a blog post about Sensory Branding, but it’s not. It’s actually an appeal to you to use Deodorant. It’s an SOS cry. Please, smell the way you want to be addressed.
Besides, you too can “automate” love with great smell. This Christmas just might be it.
Hasta la vista!
PS: If you text me, I’m going to assume you want to write your website copy and send you an invoice. So here’s my email for website copy: iyebiyeolatokun@gmail.com
Mùdùn Múdùn: Catch all the tea here.