I work with founders, early-stage teams, and creative businesses worldwide, clarifying what they stand for and translating it into language that moves people.
I am Iyebiye Olatokun, a Brand and Communications Strategist with 6+ years of experience partnering with entrepreneurs, founders, and executives worldwide.
Before a single word goes on a page, I spend hours in research. I study your industry, your competitors, the culture your audience lives in, and the gap only your brand can fill. My goal is never just clarity; it is resonance so deep that your audience starts to feel something like loyalty, and eventually, something like genuine investment in what you are building.
I am a lifelong learner, and that is not just a personality trait. It is my method. The brands I am proudest of are the ones I understood so well that the language felt inevitable. From brand positioning frameworks to website copy, video scripts, ebooks, and social strategy, I have done the full range, and I bring that same research-first discipline to every single one. I have also hosted podcasts, MC'd and hosted live events, and spent years in communications, publicity, and digital strategy inside a large community organisation. In my spare time I read, paint, and travel.
I want every brand I touch to feel so true to its audience that people do not just buy into it. They belong to it.
Positioning, purpose, and personality frameworks built on deep research into your audience, competitors, and culture. This is where every engagement starts, and where everything else becomes possible.
The language of your brand, from founding story to tone of voice to messaging hierarchy. Every word is chosen after studying the people you are trying to reach and the world they already live in.
Strategic planning for launches, campaigns, and long-term reputation work. The right message, to the right people, at the right moment, backed by genuine audience insight and a clear plan.
Website copy, articles, ebooks, video scripts, and long-form content that reads like the brand and not a template. Written by someone who did the research first and knows what your audience actually responds to.
Social media content and strategy rooted in a real understanding of the brand and the people it is for. Not generic content calendars; audience-specific, brand-accurate content that actually earns attention and builds genuine community.
Building founder and executive voice through content strategy, editorial positioning, and ghostwritten work that compounds authority over time, earns a real audience, and says something worth listening to.
A selection of brand and communications work across industries. Each project started the same way: research before everything else.
Full brand and communications strategy for a fully inclusive indoor play centre in Barrie, Ontario, serving neurotypical and neurodiverse children. From zero presence to a thriving, booked-out community brand.
Six-plus years of brand communications work at Sycamore Community Church, across multiple roles, from publicity and storytelling to heading communications and growth, to leading digital evangelism.
Brand copywriter on the Farntech identity project with the ImagoDA team, led by Tai Shittu-Alamu. A private holding company backing technology-driven financial businesses needed language that matched its evolution.
Worked on the brand story for FRWL New York, a NYC bike life culture and lifestyle brand, at the foundational stage of their brand-building. The kind of work that shapes everything that comes after.
An essay on how brands influence culture through narrative, and why the most powerful brand stories are the ones that reflect something people already believe about themselves.
Understanding people is the real foundation of brand strategy. Before positioning, before messaging, before any of it, you need to understand how people think, what they value, and why they behave the way they do.
Clear, consistent communication can transform community organisations. Churches have some of the most powerful stories to tell. Most are not telling them well enough.
Full essays coming soon.
She was flexible with our requirements, reliable, and produced incredibly creative content. Her ability to adapt and come up with unique solutions was truly impressive. Her work played a crucial role in helping us reach our goals successfully.
Delivered on time and exactly to spec. This was a long-form copy project and I was very pleased with the results. It is clearly written by a human with a clear and engaging voice and an excellent grasp of the language. Well researched, well written, well done.
She wrote several amazing blog posts for me and they were exactly what I was looking for. She was proactive and very thorough. I will be back for more.
She provided much more than promised, was extremely responsive and creative. She listened to exactly what I needed and exceeded expectations with the finished product. I strongly recommend her for your writing needs.
She is a very talented writer who obviously does her homework before writing. We have bought multiple times and have been delighted at the results every single time.
The quality of work was simply amazing. Outstanding. Creative. Responsive. Polite. Incredible work.
Whether you are launching, repositioning, or finally ready to tell your story well, start with a conversation. I would love to hear what you are building.