Manifesto Labs was founded by Brian Dils, a product development expert with an impressive track record, including his role as lead product developer at Auth0, a company acquired by Okta for $6.5 billion. With over two decades of experience in tech innovation, Brian launched Manifesto Labs to help businesses transform their ideas into scalable, future-proof products using cutting-edge technologies like AI, VR/AR, and blockchain.

When Manifesto Labs was just getting started, Brian and his team needed to establish a comprehensive set of guidelines and foundational content that would reflect their vision, values, and service offerings. They approached me to help create this crucial groundwork for the brand.

I worked closely with Brian and the team to develop their brand guidelines and communication framework. This included everything from crafting a compelling brand narrative that captured the essence of Manifesto Labs' mission, to clearly defining their core values (such as innovation, collaboration, and uncompromising quality). In addition to the brand positioning, I also created content that outlined their service offerings, including systems design, experimental UI, idea manifestation, and brand identity development. The goal was to communicate the value of their work in a way that resonated with startups and businesses looking to innovate.

The content and guidelines I created provided Manifesto Labs with a strong foundation to build upon. It helped clarify their brand identity and ensure consistency across all communication channels as they began to engage with clients and grow their business. The work I did allowed them to present a cohesive and professional front, making it easier for the team to onboard new talent, attract potential clients, and communicate their vision effectively. This work positioned Manifesto Labs as a forward-thinking company with a clear mission to help businesses innovate and thrive.

View Manifesto Labs Brand and Service Overview