Nicole, the founder of FRWL, reached out to me with a clear vision: she wanted her brand story to reflect the authenticity of her journey and resonate deeply with the Black biker community. Though a brief project, it was incredibly rewarding to help shape a narrative that captured her roots and the essence of FRWL—Free Will.

Nicole’s story was born out of her time at Harlem’s legendary Larry’s Freewheeling, a hub for bikers from all walks of life. She wanted this richness to shine through in the brand's storytelling, connecting with others who shared her passion for freedom and community. The aim was to craft a narrative that not only showcased the heritage of FRWL but also invited others to feel seen and inspired by her journey.

Through this collaboration, I was able to bring to life a story that embodies Nicole’s belief in the power of free will, culture, and unity.